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Precrime for GTM: Why Precognition Beats Postmortem

By Adam Chickman May, 26 2025

In Minority Report, the government uses “precogs” to detect crimes before they happen.

But here’s the nuance:

It’s not just that they predict a crime will occur — it’s that they pinpoint where, when, and who’s involved, so the team can intervene in time to stop it.

That’s the difference between guessing and changing the outcome.

In revenue terms?

  • Most teams are still investigating what went wrong after the quarter ends.

  • Others believe a forecast is enough — but forecasting just says:

    “We think a crime is going to be committed.”

The problem?

It doesn’t say where, or when, or what’s driving it.

So you can’t stop it.


The Revenue Reality: Forecasting ≠ Precognition

Let’s be clear: forecasting is valuable. It gives you discipline, clarity, and alignment.

But forecasting alone is still reactive.

Forecasting tells you what’s likely to happen.

Revenue Navigation tells you why it’s happening — and how to change it.

Forecasting says:

“We’re going to miss the quarter.”

Navigation says:

“You’re pacing 26% below plan on outbound opp creation. Reps in Region 3 are behind. Here’s what it will cost if nothing changes.”

That’s precognition.

And it’s the only way to stop a miss before it happens.


What Precognition Looks Like in Revenue

Precognition isn’t just about prediction — it’s about detection + direction.

Here’s what you’d be seeing if you had it:

  • Pipeline creation rate slowing by source (not just total)

  • Demo → Proposal conversion rate dipping in one segment

  • ASP declining on mid-market new business deals

  • Win rate slipping on a single team after discovery

  • Lead creation pacing behind — but only in paid social

Each of these is a signal.

None of them show up clearly in a forecast.

All of them give you time to fix the outcome — if you’re looking for them.


What Happens Without It?

You hit the end of the quarter and say:

“How did we miss by 12%? The forecast only said we’d be down 4.”

But buried under the surface:

  • Pipeline slowed in the first 3 weeks — but wasn’t noticed.

  • One team’s win rate dropped 8 points — but it didn’t pull down the average.

  • ASP dropped slightly — but no one was watching the trend.

You didn’t need more data.

You needed better signal detection.

That’s what precognition gives you.


How to Build a Precognition System

If you want to catch risk early — and give your team time to fix it — you need:

✅ Leading Indicators

Track inputs that move before the outcome does:

  • Opp creation rate

  • Stage-level conversion

  • Win rate by segment, team, and stage

  • ASP trendlines

  • Daily/weekly pacing vs plan

✅ Pattern Recognition

You need a system that compares actuals to plan, benchmarks, and history — so it knows what “normal” looks like, and flags when things deviate.

✅ Prioritized Insight

Not every deviation matters. You need insight that’s tied to revenue impact, so you focus where the dollars are.

✅ Actionability

Data is nice. Direction is better.

Who’s off? Where are they off? What lever can we pull?


This Is What RevdUp Does

RevdUp is your revenue PreCrime unit.

  • It doesn’t just alert you that risk is present.

  • It tells you where that risk is showing up, why, and what it means for your number.

  • And it tells you early — when you still have time to do something about it.

You don’t need to guess what’s wrong.

You don’t need to wait for the miss to run a postmortem.

You just need visibility — and navigation.


Bottom Line: See It Early. Fix It Fast.

A forecast says you’re on pace.

Then you miss.

A revenue navigation platform like RevdUp tells you why that pace is slipping — before it becomes a miss.

Because your revenue doesn’t just “go off course.”

There are signals.

There are causes.

And there’s still time — if you catch them.

If you want to operate like a team that wins on purpose, not by accident?

Then it’s time to stop predicting misses.

Start preventing them.

With precognition.

With RevdUp.