01
You're overpaying on auctions you'd win for less.
Your formula sets a margin target and walks the bid down from the top buyer's price. It doesn't know whether you'd have won for less. Often you would have.
For lead, call, and click aggregatorsBidding has evolved.
Bidding has evolved.
Has yours?
Margin Maximizer is a real-time bid optimizer that helps lead, call, and click aggregators increase gross profit by dynamically placing more intelligent bids on each ping. One simple API call from your existing platform.
The problemYour bid logic is leaving money on the table.
Your bid logic is leaving money on the table.
In two directions.
02
You're walking away from auctions that are still profitable.
The same formula concedes auctions where there's real margin still on the table. We identify when you need to bid up to win a ping that's still profitable, at a slightly lower margin, increasing your overall gross profit.
How it worksOptimal bids.
Optimal bids.
On every auction.
In real-time.
01
Plugs in via a single API call.
We integrate with your existing lead, call, or click platform via one API call. No change to your buying flow, your platform, your buyer relationships, or your routing logic. If we ever stop, your operation keeps running uninterrupted.
02
Bids the optimal price on every auction.
For every ping, click, or call, we recommend the bid that maximizes your gross profit on that specific auction. Sometimes that's less than you'd have bid. Sometimes it's more. Always the right number.
03
Same relationships. Same process. More gross profit.
You don't change anything on your front-end or your back-end. The only thing that changes is the number you bid. The lift compounds across thousands of auctions.
The house always winsWe don't ask you to trust the math.
We don't ask you to trust the math.
We prove it.
Casinos don't win every hand. They win in aggregate because the math is on their side every time they play. Margin Maximizer is the same idea, in your favor. Across thousands of auctions, your net profit climbs, and we only get paid when it does.
01
A control group runs alongside, always.
Part of your traffic keeps running your old formula. The rest runs Margin Maximizer. You see the realized profit difference between the two groups, every day.
02
Pay only on performance.
No setup fees. No minimums. You pay a share of the lift we deliver, and nothing else. If we ever underperform control on a segment, we revert and you don't pay on it.
03
Less than 30 minutes to go live.
Single API call into your existing platform. We sit between the ping and your bid response, the same place your existing logic sits.
Try it on your trafficWant to see what gross profit
Want to see what gross profit
you're leaving on the table?
Share 30 to 60 days of your ping report. We'll run the analysis on your data and come back with projected lift in gross profit and margin. No commitment, no fee.
- ✓We sign an MNDA before you send anything.
- ✓Analysis turnaround is 5 business days.
- ✓If the projected lift isn't worth your time, we tell you.
Start your POC
We'll reach out within one business day.