Case study See how PALO Media increased gross profit by 206% in two weeks through one API call. Read it
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Margin Maximizer · Real-time bid optimization

Bidding has evolved.
Has yours?

Margin Maximizer is a real-time bid optimizer for lead and call aggregators.
We increase gross profit on the pings you already receive with one API call to your existing platform. Nothing else changes.

Book a 20-min intro call See what you're leaving on the table
40 - 206%
lift in gross profit on
live campaigns
1 API call
nothing else about your setup, your process, or your buyer and seller mix changes
Performance-based pricing
pay only on the lift in gross profit
The problem

Your bid logic is leaving money on the table, in two ways

The standard aggregator formula
Top bid × (1 − margin target %)
= one bid for every auction
applied identically to all traffic
Overpays
on auctions you could win for less
Underbids
you're not currently competitive in, and could still be profitable
Lost margin

You're overpaying on auctions
you could win for less

Your current logic never asks whether you'd have won for less.
Often you would have.
That's margin given away on wins you already had.

Lost auctions

You're losing profitable auctions
you can win at a slightly lower margin

The same formula concedes auctions where bidding up slightly, at a somewhat lower margin, wins a lead or call that's still profitable.
That's profit lost to competitors.

How it works

Our focus:
Increase your gross profit

We dynamically determine the bid with the highest expected value, for each ping.
Segments are built from ping signals

Each campaign is divided into hundreds or thousands of segments, built from every non-PII signal on the ping. Each segment gets its own bidding logic.

source sub-source time of day day of week state other non-PII ping data
Each segment gets its own bidding logic
Campaign A · Source 12 · GA · weekday mornings bid up
bid
$12.40 → $13.10
win rate
31% → 64%
Converts far above average here,
so a small bid increase roughly doubles wins at a slightly lower margin.
Campaign A · Source 4 · TX · weekdays 1–5pm bid down
bid
$18.20 → $14.05
win rate
92% → 88%
Already wins nearly every auction, so increasing margins barely impacts win rate.
Campaign A · Source 9 · NY · weekends untouched
pings observed
too few to be confident
Evidence too thin, so this segment stays on your current logic until it isn't.
…and hundreds more, each priced from your own auction history
Where it fits

One API call.
Nothing else changes.

Same publishers, same buyers, same platform.
Margin Maximizer sits beside your bidding platform.

Publishers
Your call tracking or
lead acquisition platform
Buyers
Margin Maximizer API
pinged in tandem with your buyers
Near-zero net latency
Pinged in parallel with your buyers, so net latency impact is near zero.
Fail-safe by design
If RevdUp is ever slow or down,
your own logic bids as if we weren't there.
Your rails stay on
  • Max bid
  • Min bid
  • Min margin
You set your thresholds.
Under 30 minutes
Total platform setup.
No engineering project. No migration.
Proof

We sing for our supper, daily

A control group always runs in parallel,
so you can see the lift between RevdUp optimized bids and your standard logic.

Your live dashboard
Control vs RevdUp, side by side, from day one
Randomized A/B test
Incoming pings
Control
Your standard logic, untouched
Treatment
RevdUp-optimized bids

Every ping is randomly split between Treatment and Control groups. Lift is measured on the delta in profit per ping between the two.
View performance live in your dashboard.

Margin Maximizer dashboard showing control vs RevdUp gross profit per 1,000 pings
Case study · PALO Media

PALO Media grew gross profit 206% and started winning more of the high-intent calls its buyers want

Two weeks. One API call. No change to their buyer or seller mix.

~3x
average daily gross profit
on optimized campaigns
+206%
gross profit per ping
vs the live control group

"We gave the RevdUp team about an hour of our time, they set everything live, and our profit on campaigns where they optimized bids nearly tripled."

Anthony Paluzzi
Anthony Paluzzi · Founder & CEO, PALO Media
·Under an hour of PALO's time, start to live
·Zero timeouts
·Now scaling to its other RTB campaigns, control group still running
Profit per ping · measured live, same traffic, same time
$0.21
on PALO's formula
(control)
$0.66
on RevdUp-optimized pings
(treatment)
Everything runs against a control group on PALO's current formula, so the lift is true lift, not a before/after guess.
Book a 20-min intro call
Getting started

Get started easy and low-risk,
then scale as you see the lift

Any change to bidding can impact the profit your business depends on.
So we take a measured approach so you can achieve the upside, while mitigating downside:
do no harm first, and scale only once the lift is proven.

01

Share the data

Mutual NDA, then read-only platform access or a 30-60 day export of pings, bids, wins, and payouts. About 5 minutes of your time.
No integration, no commitment.

02

We model, you decide

You get modeled lift per campaign and the campaigns to start with, chosen for proof speed and minimized risk.If the lift isn't worth your time, we tell you.

03

Setup and sign-off

Under 30 minutes of platform setup. You confirm the floors and caps before a single bid changes.

04

Go live, small

A small, high-confidence slice of auctions goes live. You see the lift in real-time on a live dashboard, and scale as lift is proven.

How we ramp
Crawl, walk, run
Crawl
day one
Only overrides bids on a small % of bids ·
in our highest-confidence segments

Everything else runs your
standard logic, untouched.

Walk
as lift proves out
share grows only as measured lift warrants

As lift is proven, we begin expanding the % of bids we override, as we continue to learn from your data.

Run
at scale
a slice always stays on your standard logic

Once we're humming, we scale the lift to additional campaigns and override an increasing % of bids.

Pay on performance
No lift, no fee

We charge a percentage of the proven lift in gross profit.

No flat fees No minimums Pay a % of the lift we prove

Bidding has evolved. Time to evolve yours.

20 minutes is enough to tell whether this is worth your time.

Or start the POC

Tell us who you are and we'll reply with the NDA and data checklist.